Marketing - With Revenue Boosting Results

A properly structured website is your main resource for marketing your business. Keep it up to date and clean, focused on one topic per page if possible. With that you are well on your way to a good marketing program but there is more, much more.

When you look at marketing you need to think of a parade. A parade is exciting and has many features to look at. Every one watching came for something different. But, when the parade is over, everyone turns to something else to occupy their mind.

Marketing is the parade it presents multiple venues to the onlooker. Advertizing then, drills down on a specific section of the parade. Meanwhile, you must keep the parade active to attract additional spectators. Replace advertizing with lead generation and the rule still applies. Lead generation will also focus on a specific part of the parade. You want to create a good memory that brings the spectator back to your product.

There will always be a turnover of people in your business, people pass on for many reasons but the fact is there will always be a need for new folks to talk to, so keep the parade going. Your marketing, advertising, and lead generation efforts must be an ongoing effort.

The scenario starts with lead generation. Once identified each lead needs a consistent and timely follow-up. A systematic approach is the best. Even after the lead has made a purchase of your product, they are still a lead. Your interested prospect will find another parade if you do not continue to initiate and engage.

Research shows that without a proper series of well planned messages, you can be leaving 65% or more of your potential sales on the table. How often do you contact the lead? Unfortunately there is no magic number. It is also more in how you engage rather than the number of times you make contact. For example, if you offer an opportunity to make a purchase with every contact you might start a “no” series of responses. A more favorable process is to offer free information or training on one of your products. This allows the contact without annoying your prospects and still reaping rewards for your business.

Find you own appropriate follow-up sequence. If you have permission to contact the prospect by email and phone then you want to mix the communication modes and times you attempt to reach your lead. Also find out when they are busiest and avoid making phone contact at that time. Set up systems for systematic follow-up and track your results by attempt and frequency. You will probably need to adjust your sequence as your vary the sources of your lists, but you will develop benchmarks to use over time.

Some tools you can use to develop your parade:

• Local advertisements
• Web 2.0 advertisements
• Social Media strategy
• Landing page advertisements
• A well structured website
• Articles to point out features of your business
• Press Release (digital and physical)
• Telephone and E-mail for follow-up

This short list could be longer there are multiple channels you can use. The important thought to remember is that there are options within options. Don’t be afraid to try something new. If you carefully look at what really fuels any successful business, it's Marketing. Good products or great service just don't matter if new customer is not being attracted to your business in the first place.