The 6 Steps To Email Marketing

Plan your email marketing campaigns. Remember a plan is a path and the path will have markers to tell you where you are. Your pan should specify the target buyer,  your email offer, the delivery time and key objectives.
It is important to develop your email list first. You will need to have a list of people who have signed up to receive email from you. There are several list-building processes you can use such as an offer of content they would like to have, or simply asking people to subscribe to your newsletter. Never buy a list, they could be spam traps or other types of bad addresses that can jeopardize your email sending reputation.

Identify a target buyer and segment your database The most successful marketing emails target a specific type of buyer with a specific offer that is highly relevant to them. Segmentation will allow you to develop an appropriate recipient list for the email. For example an offer of farm implements sent to brides to be will be less effective than specialty wedding dresses.
The offer is the most important part of your email and it should be compelling. You want your prospects to open your email and visit your landing page. If the more relative the offer is the higher the conversion rate. Otherwise they waste the recipient’s time and could cause them to unsubscribe.

Write your copy and then design your email. The copy should describe your offer and benefits with

simplicity and specific terms. A good subject line will create an expectation. And that expectation should be fulfilled in the body of the email. The design should flow to the call to action and make it easy for recipients to understand the contents. The call to action should be clear and entice the reader to click through to your landing page. Be sure to have the text reviewed for spelling and typos. You really don’t want them.
Build a best practices list from your testing in terms of who to mail to, when to send your mail, your target segmentation, wording and deliverability.  Deliverability is important, you do not want your email delivered to the spam folder. Ask about our best practices.

Have a great campaign, but you are not done yet. You will need to manage your subscribers The goal of your email is to get recipients to take an action that moves them closer to a purchase. People like to have control so give them the opportunity to unsubscribe. Given that opportunity and good content in your email, many will stay on the list. Others want to restrict the frequency they receive from you or the format in text or html. Provide your subscribers with an opportunity to do this and your list will last longer.

Always measure and optimize your email’s performance. You can measure your campaign’s performance by

tracking four primary metrics. The number of people who receive, the number of opens, the click through to the landing page and completed forms from the landing page.  You will need an analytics

package for this or you can purchase a managed service to provide it for you.  Identify the technology you’ll need to meet those requirements. If you’re using a technology already in place, make sure to familiarize yourself with it to avoid errors.